The Fun Theory and Changing Behavior
The Fun Theory suggests that the easiest way to get people to do something like recycle or get more exercise is to make it more fun. Check out the following video brought to us from Volkswagen:
The Fun Theory suggests that the easiest way to get people to do something like recycle or get more exercise is to make it more fun. Check out the following video brought to us from Volkswagen:
1 Comments
This is a great example of how focusing on the process and not the end goal can make a positive difference in people's attitude and behavior about change. The journey is just as important as the destination. Thanks for sharing this great example, Ecumen.
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