Tiger Woods and Nike Aren't Honoring Tiger's Dad, They're Using Him
Yuck! This Nike Tiger Woods ad is completely creepy. Nike and Tiger aren't honoring Tiger's dead dad; they're using him. Check it out. What do you think?
Here's the 30-second ad that features the voice of Earl Woods, Tiger's father who died in 2006. The commercial aired on ESPN and the Golf Channel on the eve of Woods' return to competitive golf in Thursday's opening round of the Masters. Nike clearly used this simply to create buzz - it's purposely a very limited run ad - that's getting bloggers like us at Changing Aging to write about it. In fact: Nike is paying to promote it on YouTube.
Tiger . . . honor your dad . . .stop shilling . . . sleep at home . . . play with your kids . . . and hit the ball straight.
4 Comments
Aren't you playing right into this creepiness by including the video on your site? And what does this post have to do with Changing Aging and promoting your mission? Let it go: focus on the important stuff.
Thanks, MKM: I probably am playing right into the creepiness. But I think it's very interesting how Nike and Tiger used a deceased dad in marketing Nike gear and the Tiger product. I think this is an example of how Nike backfired trying to convey honor (honor is a big part of our mission) and also portraying an elder sage talking to his son.
I think that this ad is really stupid. How many other famous people cheat on their wife/husband etc? I think that this ad should not be aired and I think that you have every right to have it on this site. I think that it is an ad that could turn controversial if it does start being aired on more channels. But honestly don't you think that Nike knows what they are doing? They know that this is a good way to say that Tiger is learning from his mistakes and wants to move forward....They aren't stupid so my guess is that there will be another part to this in the future!
I think Nike wanted the ad to controversial - less is always more in the Nike ads
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